Journal Report

Marketing and Branding Research

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Journal Information
Journal Title
Marketing and Branding Research
Publisher
ISSN
2476-3160
E-ISSN
Database
ERIH PLUS
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023
2021/2022
2020
2019
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Beyond Reputation: Ethical Employer Branding and the Future of Human-Centred Organisations
Michael Oyedele Oyenuga
2026-8 Vol. 13 Issue 01 Pages 14-32
DOI: 10.32038/mbr.2026.13.01.02
Brand Communication, Service Quality, and Brand Image: A Mediated Path to Purchase Intention through Customer Loyalty
Hossein Norouzi, Kebria Talebi Darestani
2026-8 Vol. 13 Issue 01 Pages 1-13
DOI: 10.32038/mbr.2026.13.01.01
The impact of Relationship Marketing on Brand Equity in the Banking Sector in Iran
Farzad S Ardabili, Leon Vratar, Petra Cajnko
2025-12 Vol. 12 Issue 01 Pages 90-103
DOI: 10.32038/mbr.2025.12.01.05
The Effect of Consumer Innovation, Service Innovation and Customer Brand Identification on Customer Participation Behaviors and Customer Citizenship Behaviors
Fateme Ramezanirad, Ebrahim Zarepour Nasirabadi
2025-11 Vol. 12 Issue 01 Pages 74-89
DOI: 10.32038/mbr.2025.12.01.04
Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses
Nuria Recuero Virto, Manuel Recuero López
2025-6 Vol. 12 Issue 01 Pages 39-73
DOI: 10.32038/mbr.2025.12.01.03
Harnessing AI to Redefine Brand Archetype Strategies: Insights from Industry Experts
Mihaela Jucan, Ioana Iancu
2025-4 Vol. 12 Issue 01 Pages 1-20
DOI: 10.32038/mbr.2025.12.01.01
Enhancing Brand Loyalty in Tanzanian Public Higher Education Institutions
Hellena Mohamedy Mushi
2025-4 Vol. 12 Issue 01 Pages 21-38
DOI: 10.32038/mbr.2025.12.01.02
The Role of Relationship Marketing on Customer Advocacy: An Empirical Investigation from Insurance Companies
Ezekiel Olakunle Oluwabiyi, Timilehin Olasoji Olubiyi, Olalekan Usiobaifo Asikhia et al.
2024-12-13 Vol. 11 Issue 1 Pages 27-41
DOI: 10.32038/mbr.2024.11.01.03
Enhancing the Reputation of Territorial Brands through Digital Presence: The Case of “WeCasablanca”
Yasmine Alaoui, Khatib Majda
2024-12 Vol. 11 Issue 1 Pages 42-50
DOI: 10.32038/mbr.2024.11.01.04
Brand Equity and Customer Life Cycle in Start-Ups
Michael Oyedele Oyenuga, Chok Nyen Vu
2024-12 Vol. 11 Issue 1 Pages 51-78
DOI: 10.32038/mbr.2024.11.01.05
Articles retrieved from Crossref.
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Printed: October 25, 2026 20:59