Journal Report

Journal of Marketing and Consumer Behaviour in Emerging Markets

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Journal Information
Journal Title
Journal of Marketing and Consumer Behaviour in Emerging Markets
Publisher
ISSN
2449-6634
E-ISSN
Database
ERIH PLUS
Domain
Life Sciences, Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023
2021/2022
2020
2019
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes, Abdullah Alhidari
2026 Vol. 2026 Issue 1 Pages 1-21
DOI: 10.7172/2449-6634.jmcbem.2026.1.1
Online Shopping Non-Adoption in South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, and Social Presence Theories
Cleopatra Moipone Matli, Jeevarathnam P. Govender
2026 Vol. 2026 Issue 1 Pages 22-47
DOI: 10.7172/2449-6634.jmcbem.2026.1.2
Unveiling the power of credibility: How virtual influencers shape consumer attitudes and purchase intentions in fashion
Danita van Heerden, Jade L. Verbeek
2026 Vol. 2026 Issue 1 Pages 48-70
DOI: 10.7172/2449-6634.jmcbem.2026.1.3
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
2025-11-3 Vol. 2025 Issue 2(21) Pages 26-38
DOI: 10.7172/2449-6634.jmcbem.2025.2.3
Improving Retail Operations: Understanding the Drivers of Abandoned Products at Checkout Points in Zimbabwean Supermarkets
Paul Mukucha
2025-11-3 Vol. 2025 Issue 2(21) Pages 1-13
DOI: 10.7172/2449-6634.jmcbem.2025.2.1
The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women
Irene Raguenet Troccoli, Patricia Leite da Silva, Joyce Gonçalves Altaf
2025-11-3 Vol. 2025 Issue 2(21) Pages 39-57
DOI: 10.7172/2449-6634.jmcbem.2025.2.4
Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa, Alicja Węgierak
2025-11-3 Vol. 2025 Issue 2(21) Pages 14-25
DOI: 10.7172/2449-6634.jmcbem.2025.2.2
What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic
Marija Ocokoljic
2025-7-18 Vol. 2025 Issue 1(20) Pages 19-33
DOI: 10.7172/2449-6634.jmcbem.2025.1.2
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska, Liwia Delińska
2025-7-18 Vol. 2025 Issue 1(20) Pages 1-18
DOI: 10.7172/2449-6634.jmcbem.2025.1.1
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri, Salma Choufari
2025-7-18 Vol. 2025 Issue 1(20) Pages 48-63
DOI: 10.7172/2449-6634.jmcbem.2025.1.4
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Printed: October 25, 2026 21:05