Journal Report

GfK Marketing Intelligence Review

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Journal Information
Journal Title
GfK Marketing Intelligence Review
Publisher
ISSN
1865-5866
E-ISSN
Database
ERIH PLUS
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023
2021/2022 ✓
2020
2019
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Recreating Intimacy With Connected Consumers
Andrew Stephen, Yasmeen Ahmad
2017-10-24 Vol. 9 Issue 2 Pages 48-53
DOI: 10.1515/gfkmir-2017-00018
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Michelle Andrews
2017-10-24 Vol. 9 Issue 2 Pages 36-41
DOI: 10.1515/gfkmir-2017-0016
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
David Dubois
2017-10-24 Vol. 9 Issue 2 Pages 18-23
DOI: 10.1515/gfkmir-2017-0013
Social TV: How Social Media Activity Interacts With TV Advertising
Beth L. Fossen, David A. Schweidel
2017-10-24 Vol. 9 Issue 2 Pages 30-35
DOI: 10.1515/gfkmir-2017-0015
Here Comes the Hyper-Connected Augmented Consumer
Andrew T. Stephen
2017-10-24 Vol. 9 Issue 2 Pages 10-17
DOI: 10.1515/gfkmir-2017-0012
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Yakov Bart
2017-10-24 Vol. 9 Issue 2 Pages 24-29
DOI: 10.1515/gfkmir-2017-0014
Editorial: Connected Consumer
Andrew T. Stephen
2017-10-24 Vol. 9 Issue 2 Pages 3-3
DOI: 10.1515/gfkmir-2017-0011
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Lev Muchnik, Jacob Goldenberg
2017-10-24 Vol. 9 Issue 2 Pages 42-47
DOI: 10.1515/gfkmir-2017-0017
Brand Communication in a Digitalized World
Robert Kecskes
2017-10-24 Vol. 9 Issue 2 Pages 54-58
DOI: 10.1515/gfkmir-2017-0019
From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
Werner Reinartz, Monika Imschloß
2017-4-27 Vol. 9 Issue 1 Pages 42-47
DOI: 10.1515/gfkmir-2017-0007
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Printed: November 8, 2026 23:47