Journal Report

Indian Journal of Marketing

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Journal Information
Journal Title
Indian Journal of Marketing
Publisher
Associated Management Consultants Private Limited
ISSN
0973-8703
E-ISSN
Database
ABDC
Domain
Health Sciences, Life Sciences, Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
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Recent Articles
Digital Transformation and Customer-Based Brand Equity in MENA and Asian Telecom Markets
Ahmed Djitli
2026-10-8 Pages 56-72
DOI: 10.17010/ijom/2026/v56/i10/175825
Growth at What Cost? Responsible Entrepreneurial Marketing in Digital Health Ventures
Neetu Jain, Maulik Patel, Anuj Kumar
2026-10-8 Pages 73-82
DOI: 10.17010/ijom/2026/v56/i10/176111
Consumer Response to Shrinkflation : Evidence from the FMCG Market in Delhi-NCR
Deepika Goel, Apoorva Gupta, Neha Verma et al.
2026-10-8 Pages 8-28
DOI: 10.17010/ijom/2026/v56/i10/176110
Unveiling the Key Attributes of Virtual Influencers : A TISM Approach
Lalrengpuii, Manish Kumar Srivastava
2026-10-8 Pages 29-55
DOI: 10.17010/ijom/2026/v56/i10/175737
Analysis of Factors Increasing Customer Engagement and Brand Trust Toward Purchase Intention
Welly Surjono, Deshinta Arrova Dewi, R. Raja Subramanian
2026-9-15 Pages 42-63
DOI: 10.17010/ijom/2026/v56/i9/175706
Social Redistribution, Not Digital Infrastructure, Drives Climate-Conscious Behavior Among Professional Uniform Wearers : Evidence from India's Hospitality and Retail Sectors
Shrina Bhalla, Neha Raghav
2026-9-15 Pages 64-73
DOI: 10.17010/ijom/2026/v56/i9/176090
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2026-9-15 Pages 25-41
DOI: 10.17010/ijom/2026/v56/i9/175715
Conceptualizing Instagram-Driven Street Food Consumption : Development of a Multidimensional Measurement Scale
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2026-9-15 Pages 8-24
DOI: 10.17010/ijom/2026/v56/i9/176089
Retail Business Model Sustainability : An Analytical View of Select Indian Retail Businesses
Arbuda Sharma, Charru Hasti, Puneet Khurana
2026-8-17 Pages 9-18
DOI: 10.17010/ijom/2026/v56/i8/176075
Social Media and New Product Development : Mapping Knowledge Structures and Research Frontiers
Sonica Rautela, Sourav Mondal
2026-8-17 Pages 59-88
DOI: 10.17010/ijom/2026/v56/i8/176078
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Printed: October 30, 2026 19:53