Journal Report

Journal of Advertising

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Journal Information
Journal Title
Journal of Advertising
Publisher
ISSN
0091-3367
E-ISSN
Database
AERES
Domain
Health Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓ ✓
2025 ✓ ✓
2024 ✓ ✓
2023 ✓ ✓
2021/2022 ✓ ✓
2020 ✓ ✓
2019 ✓ ✓ ✓
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
The Aesthetic Paradox: How Visual Aesthetic Quality Shapes Digital Engagement on Social Media
Chengcheng Liao, Xiaoman Li, Ziyao Huang et al.
2026-10-7 Pages 1-22
DOI: 10.1080/00913367.2026.2725646
Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence
Shuba Srinivasan, Yuping Liu-Thompkins, Edward Malthouse et al.
2026-10-3 Pages 1-20
DOI: 10.1080/00913367.2026.2733982
Advertising with HAART: Introducing Human–AI Asymmetric Relationship Theory
Veronica L. Thomas, Heather Shoenberger, Andrés Gvirtz et al.
2026-10-2 Pages 1-20
DOI: 10.1080/00913367.2026.2735425
Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity
Junyu Bao, Zhibin Jiang, Xinyu Lu et al.
2026-9-30 Pages 1-22
DOI: 10.1080/00913367.2026.2733981
Generative AI Disclosure in Advertising: From Intent- to Production-Based Disclosure
Denitsa Dineva, Oguz A. Acar
2026-9-24 Pages 1-18
DOI: 10.1080/00913367.2026.2731565
Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes
Tsz Hang Chu, Dandan Liu, Hongyuan Gan
2026-9-24 Pages 1-20
DOI: 10.1080/00913367.2026.2725644
AI Advertising-to-Service Inference: When AI Disclosure Triggers Inferences from Ad Production to Process Expectation
Patrick Weiss, Michael Jungbluth, Jens Hogreve
2026-9-15 Pages 1-18
DOI: 10.1080/00913367.2026.2720926
The Dark Side of #Engagement: A Multi-Method Study of Negative eWOM Diffusion in Bashtag Networks Through Dual Factor Theory
Haseon Park, Minjeong Kim
2026-9-2 Pages 1-20
DOI: 10.1080/00913367.2026.2711413
When Empowerment Triggers Contempt: Gendered Responses to Single and Multi-Modal Portrayals of Muscular Women
Lior Avieli Weizman, Enav Friedmann
2026-9-2 Pages 1-20
DOI: 10.1080/00913367.2026.2717526
From Advertisements to Ad Agents: A Relational Inference Framework for Agentic Advertising
Guohua Wu
2026-8-27 Pages 1-19
DOI: 10.1080/00913367.2026.2717524
Articles retrieved from Crossref.
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Printed: October 25, 2026 17:00