Journal Report

Asia Marketing Journal

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Journal Information
Journal Title
Asia Marketing Journal
Publisher
Korean Marketing Association
ISSN
1598-7868
E-ISSN
2765-6500
Database
SCOPUS
Domain
Health Sciences, Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making
Stefania Piccialli
2021-1-31 Vol. 22 Issue 4 Pages 151-170
DOI: 10.15830/amj.2020.22.4.151
“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020
Cristina Freitas de Jesus
2021-1-31 Vol. 22 Issue 4 Pages 63-78
DOI: 10.15830/amj.2020.22.4.63
Success Story: How Storytelling Contributes to BTS’s Brand
Courtney Lazore
2021-1-31 Vol. 22 Issue 4 Pages 47-62
DOI: 10.15830/amj.2020.22.4.47
Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
Sol Namkung, Seong-Yeon Park
2021-1-31 Vol. 22 Issue 4 Pages 1-25
DOI: 10.15830/amj.2020.22.4.1
BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
Sharon Blady
2021-1-31 Vol. 22 Issue 4 Pages 117-149
DOI: 10.15830/amj.2020.22.4.117
“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
Tvine Donabedian
2021-1-31 Vol. 22 Issue 4 Pages 103-116
DOI: 10.15830/amj.2020.22.4.103
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
2021-1-31 Vol. 22 Issue 4 Pages 79-101
DOI: 10.15830/amj.2020.22.4.79
Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects
Kyunghee Bu, Whoe Whun Kim
2021-1-31 Vol. 22 Issue 4 Pages 27-45
DOI: 10.15830/amj.2020.22.4.27
Understanding Brand Image from Consumer-generated Hashtags
Keeyeon Ki-cheon Park, Hye-jin Kim
2020-10-31 Vol. 22 Issue 3 Pages 71-85
DOI: 10.15830/amj.2020.22.3.71
Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
HaeJin Seo, Tae Ho Song, Wang Li
2020-10-31 Vol. 22 Issue 3 Pages 29-50
DOI: 10.15830/amj.2020.22.3.29
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Printed: October 31, 2026 01:53