Journal Report

Journal of Current Issues and Research in Advertising

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Journal Information
Journal Title
Journal of Current Issues and Research in Advertising
Publisher
Taylor & Francis Online
ISSN
1064-1734
E-ISSN
2164-7313
Database
ABDC
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Finding the Sweet Spot: A Curvilinear Approach to AI Touchpoints and Brand Love in Consumer Communication
Coral Cenizo
2026-10-22 Pages 1-21
DOI: 10.1080/10641734.2026.2730396
Inspired by “Greenfluencers”: Young People’s Use of Greenfluencers’ Content, Compensatory Green Beliefs, and Fashion Consumption
Ariadne Neureiter, Jörg Matthes
2026-10-22 Pages 1-20
DOI: 10.1080/10641734.2026.2737418
Matching Mega and Nano Influencers with Ad Messages: How Construal Fit Drives Processing Fluency and Brand Outcomes
Ploypin Chuenterawong, Jeongwon Yang
2026-10-1 Pages 1-28
DOI: 10.1080/10641734.2026.2724854
Understanding How Downward Mobility Affects Consumers’ Responses to Advertisements Appealing to Cultural or Economic Capital
Wei-Fen Chen, Xue Wang, Ying-yi Hong
2026-9-17 Pages 1-21
DOI: 10.1080/10641734.2026.2724856
Disclosure in AI-Generated Advertising: How Source Credibility Affects Consumer Purchase Intention
Jie Chen, Eric Haley
2026-9-3 Pages 1-20
DOI: 10.1080/10641734.2026.2711967
Natty or Juice: How Social Media Images and Videos Amplify Multifaceted Envy in Fitness Influencer Services Marketing
Sitan Li, Qinran Li
2026-9-1 Pages 1-22
DOI: 10.1080/10641734.2026.2718126
The Impact of Message Framing on the Effectiveness of Corporate Social Responsibility (CSR) Advertising: Integrating Environmental and Social Dimensions
Kyeongwon Kwon
2026-8-18 Pages 1-23
DOI: 10.1080/10641734.2026.2711966
Tap Intention Toward Rewarded Mobile In-Game Banner Advertising: The Roles of Category-Based Contextual Fit and Reward Type
Yoshitomo Hatakeyama
2026-8-3 Pages 1-20
DOI: 10.1080/10641734.2026.2701036
Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness
Jeong Ah Yoo, Chang-Hoan Cho
2026-7-15 Pages 1-18
DOI: 10.1080/10641734.2026.2684946
Sad but Still Engaging: Examining Sadness Appeal in Narrative Advertising on the audience’s Brand Attitude and Purchase Intention
Qingyuan Yang, Yuan Sun
2026-7-13 Pages 1-17
DOI: 10.1080/10641734.2026.2693269
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Printed: October 29, 2026 00:56