Green Journals

Artist brand building: towards a spatial perspective

Jenny Sjöholm, Cecilia Pasquinelli

2014-9-30 Vol. 4 Issue 1/2 Pages 10-24

DOI: 10.1108/am-10-2013-0018

Millennial cultural consumers: co-creating value through brand communities

Sue Vaux Halliday, Alexandra Astafyeva

2014-9-30 Vol. 4 Issue 1/2 Pages 119-135

DOI: 10.1108/am-01-2014-0003

The art of branding − lessons from visual artists

Victoria L. Rodner, Finola Kerrigan

2014-9-30 Vol. 4 Issue 1/2 Pages 101-118

DOI: 10.1108/am-02-2014-0013

Exhibitions as sub-brands: an exploratory study

Ruth Rentschler, Kerrie Bridson, Jody Evans

2014-9-30 Vol. 4 Issue 1/2 Pages 45-66

DOI: 10.1108/am-07-2014-0023

Enhancing museum brands with experiential design to attract low-involvement visitors

Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn, Joerg Sikkenga

2014-9-30 Vol. 4 Issue 1/2 Pages 67-86

DOI: 10.1108/am-01-2014-0006

Star quality: celebrity casting in London West End theatres

Niall Caldwell, Kathryn Nicholson

2014-9-30 Vol. 4 Issue 1/2 Pages 136-155

DOI: 10.1108/am-10-2013-0022

The branding of contemporary Chinese art and its politics

Chloe Preece

2014-9-30 Vol. 4 Issue 1/2 Pages 25-44

DOI: 10.1108/am-10-2013-0021

“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour

Carsten Baumgarth

2014-9-30 Vol. 4 Issue 1/2 Pages 87-100

DOI: 10.1108/am-01-2014-0007

Brands in the arts and culture sector

Carsten Baumgarth, Daragh O’Reilly

2014-9-30 Vol. 4 Issue 1/2 Pages 2-9

DOI: 10.1108/am-08-2014-0028

Changes in the attendance of young adults at jazz events

Chris Hodgkins

2013-10-21 Vol. 3 Issue 2

DOI: 10.1108/am-09-2013-0015

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