Journal Report

Journal of Product and Brand Management

Download PDF
Journal Information
Journal Title
Journal of Product and Brand Management
Publisher
ISSN
1061-0421
E-ISSN
Database
AERES
Domain
Social Sciences
Classification History
Year A+ A B C
2026 ✓ ✓
2025 ✓ ✓
2024 ✓ ✓
2023 ✓ ✓
2021/2022 ✓ ✓
2020 ✓ ✓
2019 ✓ ✓
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
How product presentation and online reviews shape information sharing: an elaboration likelihood model perspective
Pooja Dhayal, Anjali Pathania, Gowhar Rasool
2026-11-6 Pages 1-15
DOI: 10.1108/jpbm-12-2025-6601
From engagement to loyalty: the mediating roles of brand trust and social media brand posts
Mamoun N. Akroush, Amjad Abu ELSamen, Shih-Shuo Yeh et al.
2026-11-5 Pages 1-16
DOI: 10.1108/jpbm-09-2025-6314
When processing feels smooth: brand placement mode and contextual influences on purchase intentions
Yu-Tse Lin
2026-11-3 Pages 1-15
DOI: 10.1108/jpbm-10-2025-6378
Artificially influential: examining the impact of virtual influencers on non-followers’ behavior
Fernanda Muniz, Kristin Stewart, Francisco Guzmán
2026-11-2 Pages 1-18
DOI: 10.1108/jpbm-09-2025-6354
When traditional culture meets digital games: pathways and boundary conditions linking cultural identity to purchase intention
Chuan Geng, Rui Zheng, Jianghao Xie
2026-11-2 Pages 1-15
DOI: 10.1108/jpbm-09-2025-6332
From awe to emotional brand attachment: a cognitive appraisal perspective on VR brand experiences
Sara Boccalini, Maria Vernuccio, Michela Patrizi et al.
2026-11-2 Pages 1-16
DOI: 10.1108/jpbm-03-2026-6857
Consumer responses to conflicting brand news in digital feeds
Nicolas Hamelin, Vik Naidoo
2026-10-29 Pages 1-14
DOI: 10.1108/jpbm-07-2025-6218
Brand forgiveness: a scoping review and agenda for future research
Soma Amol Dhaigude, Raiswa Saha, Naman Sreen et al.
2026-10-29 Pages 1-16
DOI: 10.1108/jpbm-08-2025-6244
When your loss feels like my win: how negative online brand engagement and schadenfreude impact digital brand advocacy
Dewan Mehrab Ashrafi
2026-10-15 Pages 1-17
DOI: 10.1108/jpbm-02-2025-5798
Brand evangelism on social media: the role of social endorsement
Trung Dam-Huy Thai, Tien Wang
2026-10-14 Pages 1-15
DOI: 10.1108/jpbm-09-2023-4715
Articles retrieved from Crossref.
Green Journals | https://www.green-journals.com | info@green-journals.com
Printed: November 5, 2026 13:21