Journal Report

Journal of Product and Brand Management

Download PDF
Journal Information
Journal Title
Journal of Product and Brand Management
Publisher
ISSN
1061-0421
E-ISSN
Database
AERES
Domain
Social Sciences
Classification History
Year A+ A B C
2026 ✓ ✓
2025 ✓ ✓
2024 ✓ ✓
2023 ✓ ✓
2021/2022 ✓ ✓
2020 ✓ ✓
2019 ✓ ✓
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Consumer responses to conflicting brand news in digital feeds
Nicolas Hamelin, Vik Naidoo
2026-10-29 Pages 1-14
DOI: 10.1108/jpbm-07-2025-6218
Brand forgiveness: a scoping review and agenda for future research
Soma Amol Dhaigude, Raiswa Saha, Naman Sreen et al.
2026-10-29 Pages 1-16
DOI: 10.1108/jpbm-08-2025-6244
When your loss feels like my win: how negative online brand engagement and schadenfreude impact digital brand advocacy
Dewan Mehrab Ashrafi
2026-10-15 Pages 1-17
DOI: 10.1108/jpbm-02-2025-5798
Brand evangelism on social media: the role of social endorsement
Trung Dam-Huy Thai, Tien Wang
2026-10-14 Pages 1-15
DOI: 10.1108/jpbm-09-2023-4715
Open for all, valued by few? How open branding dilutes perceived brand status
Yao Li, Cheng Zhang, Mi Zhou
2026-10-14 Pages 1-13
DOI: 10.1108/jpbm-08-2025-6278
From crisis to opportunity: how gift types reshape consumer patronage intention through perceived brand responsibility
Wenqi Wang, Haiyan Hua, Jingru Tang et al.
2026-10-13 Pages 1-13
DOI: 10.1108/jpbm-02-2026-6779
Consumer boycotts in brand crises: a brand hate perspective on intensity, attributions and motivations
Elif Guner, Ozgur Cengel
2026-10-12 Pages 1-16
DOI: 10.1108/jpbm-02-2026-6784
Corporate versus influencer voices in low-severity product-harm crises: a cross-national study of recovery messaging
Myounghee Chloe Moon, Seo Yoon Lee, Sijun Wang
2026-10-8 Pages 1-15
DOI: 10.1108/jpbm-09-2025-6347
Advertising joy of missing out (JOMO): the roles of brand authenticity, self-brand congruity, and social comparison orientation
Ser Zian Tan, Poh Ling Tan, Weng Marc Lim et al.
2026-10-1 Pages 1-15
DOI: 10.1108/jpbm-02-2026-6812
When does brand purpose stop creating brand equity? The moralizations trap of strategic self-sabotage
Lisgrey Barrera Legorburo, Leslier Valenzuela-Fernández
2026-9-29 Pages 1-21
DOI: 10.1108/jpbm-11-2025-6537
Articles retrieved from Crossref.
Green Journals | https://www.green-journals.com | info@green-journals.com
Printed: October 28, 2026 23:48