Journal Report

Journal of Marketing Analytics

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Journal Information
Journal Title
Journal of Marketing Analytics
Publisher
Springer International Publishing AG
ISSN
2050-3326
E-ISSN
2050-3318
Database
SCOPUS
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Correction: Online advertising and brand relationship outcomes: the mediating role of brand trust and the moderating effect of ad stickiness
Mohamed H. Elsharnouby, Rania Sherif Hassan, Lulwah Ahmed Saeed Bajubair et al.
2026-11-11
DOI: 10.1057/s41270-026-00536-5
Beyond explanation: the evolving role of PLS-SEM in marketing analytics
Joseph F. Hair, Christian M. Ringle, Marko Sarstedt
2026-11-6
DOI: 10.1057/s41270-026-00565-0
The synthesised consideration set: brand inclusion and concentration in large language model recommendations across five industries and three systems
Dmitrij Żatuchin
2026-10-31
DOI: 10.1057/s41270-026-00562-3
Validation practices in bibliometric topic modeling: an empirical assessment of marketing research
Saïd Echchakoui
2026-10-31
DOI: 10.1057/s41270-026-00526-7
Unconscious thought in complex decisions: Which decision-making strategies do people use?
Chao Lei, Lance Gregory, Huan Tao et al.
2026-10-31
DOI: 10.1057/s41270-026-00559-y
Examining how AI-driven personalized advertising influences brand advocacy and the role of brand familiarity
Hien Thu Bui
2026-10-31
DOI: 10.1057/s41270-026-00557-0
From product imagery to review expression: color-based visual aesthetic cues, textual sentiment, and consumer review engagement
Vahideh Arghashi
2026-10-31
DOI: 10.1057/s41270-026-00563-2
Quality, not conscience: an informative null on what a “Made in Italy” label transfers
Thomas Aichner
2026-10-28
DOI: 10.1057/s41270-026-00560-5
The customer is always king! Exploring how service experiences, identity fit, and social media shape customer satisfaction and loyalty in the café sector
Tat-Huei Cham, Boon-Liat Cheng, Bo Wang et al.
2026-10-27
DOI: 10.1057/s41270-026-00553-4
Beyond relationship investments: leveraging market access equity and AI-enabled intelligence for superior market performance
Manisha Mathur, Sunil Mathur
2026-10-27
DOI: 10.1057/s41270-026-00558-z
Articles retrieved from Crossref.
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Printed: November 14, 2026 14:23