Journal Report

Journal of Marketing Theory and Practice

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Journal Information
Journal Title
Journal of Marketing Theory and Practice
Publisher
Routledge
ISSN
1069-6679
E-ISSN
1944-7175
Database
SCOPUS
Domain
Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
The impact of e-WOM sentiment on sales: an attribute level analysis of search and experience attributes
Hosein Behrad, Shirin Aslani
2026-10-30 Pages 1-21
DOI: 10.1080/10696679.2026.2754954
Effect of past relationship quality on brand hate: a serial mediation effect of perceived betrayal and blame attribution
Isha Sharma, Kokil Jain, Vinod Kumar
2026-10-29 Pages 1-17
DOI: 10.1080/10696679.2026.2752208
How and why do consumers radicalize?
S. Umit Kucuk, David W. Stewart, Marc Sobel
2026-10-29 Pages 1-20
DOI: 10.1080/10696679.2026.2754216
Beyond virtual reality: identifying functional and perceptual drivers of immersive negotiation training adoption in B2B sales
Stephanie Jordan, Maximilian Friess, Barbara Dannenmann et al.
2026-10-19 Pages 1-27
DOI: 10.1080/10696679.2026.2743750
Understanding ”Silver Sellers”: Workplace Social Inclusion, Eudaimonic Well-Being, and Sales Outcomes
Silvio Cardinali, Alessandro Romoli, Simone Severini
2026-10-15 Pages 1-27
DOI: 10.1080/10696679.2026.2747024
Leveraging social media for proactive service performance: exploring the moderating role of digital selling environment and salesperson bricolage
Ashish Kalra, Omar S. Itani
2026-10-12 Pages 1-18
DOI: 10.1080/10696679.2026.2744400
Behavioral engagement and performance in AI-mediated sales training: evidence from student sales competitions
David E. Fleming, Kristina Harrison, Stefanie L. Boyer
2026-10-12 Pages 1-14
DOI: 10.1080/10696679.2026.2741084
How and when does buyer demandingness impact supplier performance? Insights from job demands–resources theory
Ashwin W. Joshi
2026-10-9 Pages 1-22
DOI: 10.1080/10696679.2026.2744898
Aye robot! When should(n’t) service providers say yes to humanoid robot frontline employees?
Pavan Munaganti, Babu John-Mariadoss, Andrew W. Perkins
2026-10-5 Pages 1-23
DOI: 10.1080/10696679.2026.2723262
The role of information cocoons in shaping consumer loyalty in e-commerce: a grounded theory study
Wenxin Wang, Xin Yan
2026-10-4 Pages 1-16
DOI: 10.1080/10696679.2026.2742392
Articles retrieved from Crossref.
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Printed: October 31, 2026 17:34