Green Journals

Unlocking FinTech Adoption in Tunisian SMEs

Ons Bahri, Karim Mezghani

2026-9-4 Vol. 18 Issue 1 Pages 1-32

DOI: 10.4018/ijesma.421322

Blockchain-Anchored AI Ambassador for Consular Services

Mohammed Aljohani, Dino Kečo, Mohammed Saeed Jawad et al.

2026-9-2 Vol. 18 Issue 1 Pages 1-19

DOI: 10.4018/ijesma.420859

Measuring Success of Electronic Commerce Applications in the Kingdom of Saudi Arabia

Husam AlFahl

2026-7-13 Vol. 18 Issue 1 Pages 1-16

DOI: 10.4018/ijesma.415610

The Behavior of Armenian Consumers in the Context of Online Banking Adoption

Gevorg Harutyunyan, Karen Nersisyan, Lilit Galstyan et al.

2026-2-5 Vol. 18 Issue 1 Pages 1-20

DOI: 10.4018/ijesma.400911

Digital Health Transformation Through EHRs in Saudi Arabia

Nada S. Alshamrani

2026-1-19 Vol. 17 Issue 1 Pages 1-19

DOI: 10.4018/ijesma.398389

Analyzing Global User Sentiments on Freemium Mobile App Subscriptions

Ahmet Alkan Çelik, Yavuz Selim Balcıoğlu, Erkut Altındağ

2025-12-18 Vol. 17 Issue 1 Pages 1-38

DOI: 10.4018/ijesma.396957

From Clicks to Continuance

My Van Dang, Phong Nam Nguyen

2025-12-18 Vol. 17 Issue 1 Pages 1-21

DOI: 10.4018/ijesma.395361

Customer Retention in Food Delivery Applications

Dai Long Khuc, Tuan Duong Vu

2025-11-14 Vol. 17 Issue 1 Pages 1-24

DOI: 10.4018/ijesma.393668

Can SMS Marketing Enhance Mobile App Engagement?

Sugeeth Saranga Jasenthu Patabendige, Dhuveeshan Muthusamy, W. M. Tharushika Dulanjali Herath

2025-11-3 Vol. 17 Issue 1 Pages 1-15

DOI: 10.4018/ijesma.392619

Consumer Resistance to Chatbot Adoption

Fatine Bouqlila, Selma Megzari, Dounia Dahab

2025-7-10 Vol. 17 Issue 1 Pages 1-28

DOI: 10.4018/ijesma.384512

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