Journal Report

Innovative Marketing

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Journal Information
Journal Title
Innovative Marketing
Publisher
LLC CPC Business Perspectives
ISSN
1814-2427
E-ISSN
1816-6326
Database
SCOPUS
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
The mediating role of digital transformation in the relationship between social media marketing, mobile marketing, and marketing performance: Evidence from the Jordanian banking sector
Qusai Domi, Sany Sanuri Mohd Mokhtar, Waida Fauzi
2026-11-11 Vol. 22 Issue 4 Pages 169–181-0
DOI: 10.21511/im.22(4).2026.11
Examining the role of artificial intelligence and social media marketing activities through the brand resonance model
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2026-11-10 Vol. 22 Issue 4 Pages 151–168-0
DOI: 10.21511/im.22(4).2026.10
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2026-11-6 Vol. 22 Issue 4 Pages 134–150-0
DOI: 10.21511/im.22(4).2026.09
Does digital trust discriminate? Testing construct validity and mediation among Indonesian Generation Z
Dina Dellyana, Edri Fauzan
2026-11-4 Vol. 22 Issue 4 Pages 118–133-0
DOI: 10.21511/im.22(4).2026.08
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The impact of empathetic and flexible leadership behaviors and digital transformation on marketing performance in Vietnamese female-led SMEs: The mediating role of marketing process innovation
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DOI: 10.21511/im.22(4).2026.04
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DOI: 10.21511/im.22(4).2026.03
Beyond adoption: Personal values and sociodemographic profiles associated with committed participation intention in collaborative consumption in Peru
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DOI: 10.21511/im.22(4).2026.02
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Printed: November 11, 2026 22:05