Journal Report

Journal of Promotion Management

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Journal Information
Journal Title
Journal of Promotion Management
Publisher
Routledge
ISSN
1049-6491
E-ISSN
1540-7594
Database
SCOPUS
Domain
Physical Sciences, Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025 ✓
2024 ✓
2023 ✓
2021/2022 ✓
2020 ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Beyond Vicarious Experience: How Interactive User-Generated Content Shapes Credibility in Generation Z Luxury Consumption
Hye-Rhim Kim, Chang-Hun Lee
2026-10-29 Pages 1-17
DOI: 10.1080/10496491.2026.2744141
Associations Between Virtual Influencer Attributes, Sponsoring Brand Trust, and Purchase Intention Among Vietnamese Gen Z TikTok Users
Nghia Huynh Dai Le, Vi Loi Truong
2026-9-13 Vol. 32 Issue 7 Pages 771-792
DOI: 10.1080/10496491.2026.2729355
From Police Social Media Marketing to Citizen Citizenship Behavior: The Indirect Role of Brand Relationship Quality in Urban Greece
Zoi Lazaridou, George Spais
2026-9-13 Vol. 32 Issue 7 Pages 723-749
DOI: 10.1080/10496491.2026.2726908
Associations of VR Authentic Experience and Destination Brand Authenticity with Visit Intention: The Moderating Role of Tech Savviness
Thi Ngoc Linh Vo, Van Dat Tran
2026-9-6 Vol. 32 Issue 7 Pages 750-770
DOI: 10.1080/10496491.2026.2726910
How Can AI-Powered Green Marketing Affect the Sustainable Purchase Intention of Young Vietnamese Consumers Toward FMCG Products?
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2026-8-31 Vol. 32 Issue 7 Pages 696-722
DOI: 10.1080/10496491.2026.2724938
The Nuanced Role of Executional Greenwashing: How Sustainability Consciousness and Product Involvement Shape Consumer Responses
Wen-Chiung Chou, Cheng-Yu Lai, Chia-Yin Chiang
2026-8-19 Vol. 32 Issue 7 Pages 681-695
DOI: 10.1080/10496491.2026.2717206
Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management
George Spais, Naser Pourazad, Jaspreet Kaur et al.
2026-8-18 Vol. 32 Issue 6 Pages 565-567
DOI: 10.1080/10496491.2026.2725914
Convergent Smart Marketing in Live Commerce: A Dual-Pathway Model of AR–AI Integration, Psychological Ownership, and Creepiness
Tien-Dat Nguyen, Anh-Tu Tran
2026-8-18 Vol. 32 Issue 6 Pages 641-661
DOI: 10.1080/10496491.2026.2720937
The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management
Rashmi Jain
2026-8-5 Vol. 32 Issue 6 Pages 586-610
DOI: 10.1080/10496491.2026.2707604
Symbiotic or Substitutive? A Meta-Analysis of the Convergent Effects of AI, AR, VR, and IoT on Promotion Management
Rituparna Basu, Neelarya Bhaduri
2026-7-30 Vol. 32 Issue 6 Pages 568-585
DOI: 10.1080/10496491.2026.2709532
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Printed: October 29, 2026 18:37