Journal Report

Journal of Marketing for Higher Education

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Journal Information
Journal Title
Journal of Marketing for Higher Education
Publisher
Routledge
ISSN
0884-1241
E-ISSN
1540-7144
Database
SCOPUS
Domain
Social Sciences
Classification History
Year A+ A B C
2026 ✓ ✓
2025 ✓ ✓
2024 ✓ ✓
2023 ✓ ✓
2021/2022 ✓ ✓
2020 ✓ ✓
2019 ✓
2018
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Impacting college students’ sense of belonging and word-of-mouth intentions through students’ prevention focus. The mediating role of cognitive flexibility and social perceptiveness
Saurabh (Mobi) Singh, Sarath A. Nonis
2026-10-22 Pages 1-23
DOI: 10.1080/08841241.2026.2752558
Students’ choice of university in transnational education: the factors influencing their decision to study at a country-branded university
Stephen Wilkins, Joe Hazzam, Mohammad Zahidul Islam Khan et al.
2026-10-12 Pages 1-20
DOI: 10.1080/08841241.2026.2745125
Brand signal mimicry in cross-border higher education partnerships
Richard Rutter, John Nadeau, Steven Telford et al.
2026-8-18 Pages 1-28
DOI: 10.1080/08841241.2026.2711633
Going Green online: how higher education institutions use Instagram to communicate sustainability
Alison B. Shields, Adam Peruta, Margaret B. Shackell
2026-8-10 Pages 1-23
DOI: 10.1080/08841241.2026.2711634
What you see is what you get: a university website eye-tracking analysis
Teodoro Luque-Martínez, Beatriz García-Carrión, Luis Doña-Toledo et al.
2026-6-15 Pages 1-22
DOI: 10.1080/08841241.2026.2687052
Strengthening student recruitment success through a recruiter behavior training program: working on informativeness and affective delivery
Xingyu Qu, Xiang Yao
2026-6-15 Pages 1-27
DOI: 10.1080/08841241.2026.2687068
From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups
Chunshun Yan, Mengting Qian, Songbai Chen et al.
2026-5-23 Pages 1-24
DOI: 10.1080/08841241.2026.2663426
Sustainability, rankings and legitimacy: tools of competitive advantage for academic and social efficiency in higher education institutions
Giorgia Miotto, Alicia Blanco-González, Jose Torres-Pruñonosa
2026-1-10 Pages 1-26
DOI: 10.1080/08841241.2026.2613789
Exploring global trends in the perceived importance of marketing for the internationalization of HEIs
Anita Kéri, Giorgio Marinoni
2026-1-10 Pages 1-27
DOI: 10.1080/08841241.2026.2613782
Can student satisfaction rise as education quality declines? A comparative analysis of higher education students’ satisfaction in times of disruption
Adriana Perez-Encinas, Alan Martinez-Vazquez, Manuel Souto-Otero et al.
2025-11-8 Pages 1-20
DOI: 10.1080/08841241.2025.2583527
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Printed: November 10, 2026 00:19