Green Journals

The Dual Effects of Membership Programs on Online Review Helpfulness: Indirect Content Pathways and Direct Credibility Signals

Lifeng He, Yuzhuo Li, Yu Liu et al.

2026-10-26

DOI: 10.1002/cb.70265

Consumer Preference Analysis of Financial Technology Application Services in a Developing Economy: A Maximum Difference Scaling Approach

Eric Afful‐Dadzie, Sulemana Bankuoru Egala, Anthony Afful‐Dadzie et al.

2026-10-25

DOI: 10.1002/cb.70274

Caught in the Comparison Loop: How Fear of Missing Out Drives Anxiety, Social Pressure, and Compulsive Social Media Use Among Generation Z

Aruna Polisetty, Sowmya G, Debarun Chakraborty et al.

2026-10-22

DOI: 10.1002/cb.70271

“Individual Struggle” Versus “Collective Battle”: Examining the Effects of Gamified Competition Types on Proenvironmental Behavioral Intentions

ZhiHua Ding, Jiaxin Li, XueLing Deng

2026-10-21

DOI: 10.1002/cb.70272

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Mingzhou Yu, Fang Liu, Rachel Andrawes et al.

2026-10-19

DOI: 10.1002/cb.70249

When Messages With Persuasive Motives Are <scp>AI</scp> ‐Enhanced: An Examination of Receivers' Evaluations of the Sender

Magnus Söderlund, Maria Mårtensson

2026-10-18

DOI: 10.1002/cb.70268

Packaging Beyond Product: Consumer‐Driven Upcycling and the Social Amplification of Luxury

Yang Sun, Yingqiao Li, Ian Phau et al.

2026-10-18

DOI: 10.1002/cb.70263

When Sharing Becomes Steering: Consumer Behaviour in <scp>AI</scp> ‐Orchestrated Platform Ecosystems

Muhammad A. Saleem, Michael Mehmet, Ninh Nguyen

2026-10-18

DOI: 10.1002/cb.70273

Matching Minds and Messages: The “Why” and “How” of Boosting Savings Through Construal Alignment

Tathagata Ghosh, Irfan Shamim, Sridhar Guda et al.

2026-10-18

DOI: 10.1002/cb.70260

Price Judgments in Advertising‐Funded Discounts: The Role of Legitimacy and Manipulative Intent

Hyo‐Jung Kim, Jin‐Myong Lee

2026-10-16

DOI: 10.1002/cb.70267

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Recent Articles

The Dual Effects of Membership Programs on Online Review Helpfulness: Indirect Content Pathways and Direct Credibility Signals

Consumer Preference Analysis of Financial Technology Application Services in a Developing Economy: A Maximum Difference Scaling Approach

Caught in the Comparison Loop: How Fear of Missing Out Drives Anxiety, Social Pressure, and Compulsive Social Media Use Among Generation Z

“Individual Struggle” Versus “Collective Battle”: Examining the Effects of Gamified Competition Types on Proenvironmental Behavioral Intentions

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

When Messages With Persuasive Motives Are <scp>AI</scp> ‐Enhanced: An Examination of Receivers' Evaluations of the Sender

Packaging Beyond Product: Consumer‐Driven Upcycling and the Social Amplification of Luxury

When Sharing Becomes Steering: Consumer Behaviour in <scp>AI</scp> ‐Orchestrated Platform Ecosystems

Matching Minds and Messages: The “Why” and “How” of Boosting Savings Through Construal Alignment

Price Judgments in Advertising‐Funded Discounts: The Role of Legitimacy and Manipulative Intent