Green Journals

Enhancing online complaint management: the role of perceived negative emotions and justice-embedded seller responses to negative reviews

Tao Wu, Jing Yang, Han Li et al.

2027 Vol. 23 Issue 1

DOI: 10.1504/ijeb.2027.10081878

Insider threats: analysing employee perceptions and behaviours leading to cybersecurity breaches

Anurag Singh, Manish Kumar, Rajesh Kumar Upadhyay

2026 Vol. 21 Issue 4 Pages 408-425

DOI: 10.1504/ijeb.2026.154026

Does the digital literacy and AI adoption impact the digital marketing performance of MSMEs Mediating role of technology readiness

Vipin Rawat, Rahul Gupta, Rakesh Meet

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10080861

Drivers of public perception and purchase intention in quick commerce: the moderating role of generation

Souren Koner, Sonali Malewar, Tanushree Gupta

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10080688

The digital retail banking services: the influence of AI-enabled chatbots and perceived service quality on effectiveness of query resolution

Jaspal Singh, Pooja Goel, Meena Arora

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10078152

Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach

Latika Sharma, Deepthi Sankar, Himanshu Bagdi et al.

2026 Vol. 21 Issue 2 Pages 198-215

DOI: 10.1504/ijeb.2026.10075528

Influence of metaverse marketing experience on impulse buying behaviour in online retail: examining the roles of flow experience, perceived value, and consumer innovativeness

Gaganjeet Singh, Rahul Gupta, Himanshu Joshi

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10081647

Does electronic word-of-mouth impact brand reputation and visit intention of guests in the hospitality sector Empirical evidence

Raj Kumar Mishra, Nitam Singh, Saifuddin Ahmad et al.

2026 Vol. 21 Issue 4 Pages 385-407

DOI: 10.1504/ijeb.2026.154025

Smart retail revolution through AI and blockchain-smart contracts for consumer and strategic success

V. Prema Kumari, S. Antony Raj

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10080307

Linking trust, literacy, regulation, and risk to digital payment adoption and transparency

Aadil Rashid, P. Ashok Kumar, Bilal Ahmad Pandow et al.

2026 Vol. 1 Issue 1

DOI: 10.1504/ijeb.2026.10079463

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Recent Articles

Enhancing online complaint management: the role of perceived negative emotions and justice-embedded seller responses to negative reviews

Insider threats: analysing employee perceptions and behaviours leading to cybersecurity breaches

Does the digital literacy and AI adoption impact the digital marketing performance of MSMEs Mediating role of technology readiness

Drivers of public perception and purchase intention in quick commerce: the moderating role of generation

The digital retail banking services: the influence of AI-enabled chatbots and perceived service quality on effectiveness of query resolution

Identifying consumers' purchase intentions for digital streaming platforms in South India: a PLS-SEM based approach

Influence of metaverse marketing experience on impulse buying behaviour in online retail: examining the roles of flow experience, perceived value, and consumer innovativeness

Does electronic word-of-mouth impact brand reputation and visit intention of guests in the hospitality sector Empirical evidence

Smart retail revolution through AI and blockchain-smart contracts for consumer and strategic success

Linking trust, literacy, regulation, and risk to digital payment adoption and transparency