Journal Report

Qualitative Market Research: An International Journal

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Journal Information
Journal Title
Qualitative Market Research: An International Journal
Publisher
ISSN
1758-7646
E-ISSN
1352-2752
Database
ABDC
Domain
Not available
Classification History
Year A+ A B C
2026
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Sanitizing the stain: a critical integrative review of sportswashing discourse
Hossain Shahriar, Andrea Lucarelli
2026-10-29 Pages 1-51
DOI: 10.1108/qmr-10-2025-0256
Rethinking postfeminism for social media platforms: the postfeminist analytical framework (PFAN) for examining contradictions in digital sport cultures
Fiona Abades Barclay, Aaron C.T. Smith, Emily Jane Hayday
2026-10-20 Pages 1-20
DOI: 10.1108/qmr-10-2025-0253
Luxury hospitality meets sustainability: crafting impactful stories on social media
Dean Creevey, Joseph Coughlan, Christina O’Connor
2026-10-15 Pages 1-17
DOI: 10.1108/qmr-02-2026-0025
Meat your conscience: a semiotic square analysis of meat consumption through the lens of self-awareness theory
Virginie Thevenin, Mohamed Akli Achabou, Stefania Masè
2026-10-14 Pages 1-32
DOI: 10.1108/qmr-11-2025-0280
Strategic reasoning in marketing practice: a qualitative study of computational thinking operations
Konstantina Karanasiou, Dimitris Tseles, Nikolaos Tsotsolas et al.
2026-10-8 Pages 1-19
DOI: 10.1108/qmr-04-2026-0092
Brainrot content strategies and their impact on generation Z’s brand engagement
Thi-Thao Nguyen, Thai-Thinh Dang
2026-9-28 Pages 1-26
DOI: 10.1108/qmr-02-2026-0050
A healthy social life and, where possible, a healthy and sustainable diet: how the social and material environments shape eating practices
Jordi Lopez-Sintas, Irene Garnelo-Gomez
2026-9-23 Pages 1-20
DOI: 10.1108/qmr-10-2025-0234
Co-creating sustainable luxury: how young consumers decode celebrity-endorsed sustainability through deep metaphor
Syrine Bassi, Krisztina Kolos
2026-9-21 Pages 1-28
DOI: 10.1108/qmr-02-2025-0045
Online brand crises dissemination through the co-creation of networked narratives: the case of Balenciaga
Ana Mott, Benjamin Rosenthal
2026-9-18 Pages 1-20
DOI: 10.1108/qmr-01-2026-0014
Walk a mile in my shoes: how design ethnography catalyzes service design and customer experience management
Andrew S. Gallan
2026-9-17 Pages 1-23
DOI: 10.1108/qmr-01-2026-0021
Articles retrieved from Crossref.
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Printed: October 28, 2026 09:04