Journal Report

Journal of Brand Management

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Journal Information
Journal Title
Journal of Brand Management
Publisher
ISSN
1479-1803
E-ISSN
1350-231X
Database
ABDC
Domain
Not available
Classification History
Year A+ A B C
2026
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
How the brand–customer relationship shapes customer tolerance of service failures: the moderating roles of confidence and compensation
Hye-Rhim Kim, Chang-Hun Lee
2026-8-28
DOI: 10.1057/s41262-026-00449-9
Passion or profit? The differential effects of brand motive attribution and brand extension authenticity on perceptions of human- vs. AI-designed products
Mark Brown, Roop Bhadury, Ursula Bougoure
2026-8-13
DOI: 10.1057/s41262-026-00451-1
Heritage reimagined: brand rejuvenation dynamics of Chinese time-honored brands
Xizhe Wang, Kaidong Yu, Matthew Tingchi Liu
2026-8-5
DOI: 10.1057/s41262-026-00450-2
When a subculture has your back: brand immunity to negative brand mentions in rap lyrics
Ghizlane Kasmi, Géraldine Michel, Valérie Zeitoun
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DOI: 10.1057/s41262-026-00448-w
The influence of brand trust on firm financial performance and risk metrics
Adam Bozman, Danielle Xu, Dan Friesner et al.
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DOI: 10.1057/s41262-026-00447-x
When and why does brand popularity lose the battle? The role of identity threat and brand hate in a cross-country setting
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DOI: 10.1057/s41262-026-00446-y
The impact of situational logo design on perceived brand adaptability and attitudes toward older brands
Shuaifan Zeng, Shuilong Wu, Yongna Yuan
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DOI: 10.1057/s41262-026-00445-z
Inter-brand competition and intra-brand cannibalization in the automotive industry: its impact and the moderating role
Shih-Chuan Lin, Jia-Huey Hsu
2026-6-8
DOI: 10.1057/s41262-026-00444-0
Boundary conditions of socially conscious advertising: how brand communication channel and sociopolitical polarization context shape brand evaluation
Aihui Ding, Zhihao Yu, Kelly Cowart
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DOI: 10.1057/s41262-026-00443-1
Newsjacking and LGBTQIA+ advertising: Gender differences and the mediating role of brand integrity
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DOI: 10.1057/s41262-026-00442-2
Articles retrieved from Crossref.
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Printed: October 26, 2026 20:47