Journal Report

Journal of Strategic Marketing

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Journal Information
Journal Title
Journal of Strategic Marketing
Publisher
ISSN
1466-4488
E-ISSN
0965-254X
Database
ABDC
Domain
Not available
Classification History
Year A+ A B C
2026
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
From canvas to crypto: digital art and NFTs in the art market – innovation, hype, and long-term impact
Marta Massi, Andrea Vocino, Andrea Rurale et al.
2026-10-27 Pages 1-18
DOI: 10.1080/0965254x.2026.2750310
When brand knowledge meets gender: a dual-path analysis of employee’s brand citizenship behavior (BCB) and negative word-of-mouth (NWOM)
Sang Bong Lee, Shih-Hao Liu, Carl P. Maertz et al.
2026-10-9 Pages 1-19
DOI: 10.1080/0965254x.2026.2745050
Digital transformation and sustainable competitive advantage in SMEs: unpacking the mediating role of absorptive capacity in emerging economies
Biru Engida Anjulo, Zhongjuan Sun
2026-10-5 Pages 1-20
DOI: 10.1080/0965254x.2026.2743624
Climate change and green insurance: an analysis of purchase intentions among Generation Y in India
Sharon Elsen Abraham, Mahadev Ota
2026-9-24 Pages 1-23
DOI: 10.1080/0965254x.2026.2731350
From content to context: why some brands succeed in smart retail and others don’t
Azarakhsh Ziaie, Alireza Amrollahi
2026-9-15 Pages 1-22
DOI: 10.1080/0965254x.2026.2733893
Innovative strategic business analytics for leveraging strategies for achieving competitive advantage
Arvind Bhisikar, Meenakshi Sharma, Rajiv Nag
2026-9-15 Pages 1-25
DOI: 10.1080/0965254x.2026.2733886
User-generated photos and videos in nature-based tourism marketing: a conceptual model for harnessing their impact on social media
Wiebke Finkler, Lloyd S. Davis, Lei Zhu
2026-8-31 Pages 1-20
DOI: 10.1080/0965254x.2026.2726171
Resource accessibility, mentorship, and growth constraints in Indian tech startups: a mixed-methods analysis of the TBI ecosystem
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2026-8-24 Pages 1-24
DOI: 10.1080/0965254x.2026.2713061
‘Support your university’: how brand identification drives supporting behaviours among students and employees
Francesca Checchinato, Fulvio Fortezza, Debora Slanzi
2026-8-7 Pages 1-18
DOI: 10.1080/0965254x.2026.2711348
Strategic marketing in emerging markets: a tension-based framework for advancing theory
Damien Chaney, Karim Ben Slimane, Ouidade Sabri
2026-8-4 Pages 1-19
DOI: 10.1080/0965254x.2026.2714225
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Printed: October 27, 2026 23:25