Green Journals

Correction: People or planet? Consumer responses to socially and environmentally responsible brands

G. Ceren Gerry Aksu, Ozum Zor, Gergana Y. Nenkov

2026-10-26 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09843-4

People or planet? Consumer responses to socially and environmentally responsible brands

G. Ceren Gerry Aksu, Ozum Zor, Gergana Y. Nenkov

2026-10-10 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09842-5

Does AI reduce the reputation premium in knowledge diffusion?

Weijia Wang

2026-9-27 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09841-6

Words of making: how craft and industrial emphases impact market appeal in digital platforms

Antea Gambicorti, Federico Mangiò, Federica Nieri et al.

2026-9-24 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09840-7

Before the skip option: impact of facial presence on video view completions

Bryson Hilton, Ashwin Malshe, Richard Gretz

2026-9-14 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09839-0

Indulgent visuals go viral? Brand luxury matters

Zitian Adam, Ying Feng

2026-9-9 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09838-1

Return-aware platform experimentation: new directions for research

Jacqueline Doremus, Joel Persson, Brian St. Thomas et al.

2026-9-9 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09836-3

When CEOs act ordinary: CEO consumption choices, self-brand closeness, and brand attitudes

Kuan-Chou Ko, Chia-Chen Hsu

2026-8-15 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09837-2

Bridging the gap: addressing measurement bias and integrating lexicons to generative AI

Yoonsun Jeong, Sergio Grove, Eduardo D. Villacis-Calderon

2026-8-13 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09835-4

Market response, individual-level choice and diffusion models: from Frank Bass to artificial intelligence

Dominique Hanssens, Dipak Jain, Gurumurthy Kalyanaram et al.

2026-8-4 Vol. 37 Issue 1

DOI: 10.1007/s11002-026-09834-5

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