Journal Report

Marketing science

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Journal Information
Journal Title
Marketing science
Publisher
ISSN
1526-548X
E-ISSN
0732-2399
Database
ERIH PLUS
Domain
Not available
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Machine Learning Instrument Variables for Causal Inference
Amandeep Singh, Kartik Hosanagar, Amit Gandhi
2026-10-27
DOI: 10.1287/mksc.2023.0340
Thank You, Now What? How Donors Respond to Calls to Action
K. Sudhir, Hortense Fong, Yonat Zwebner et al.
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DOI: 10.1287/mksc.2025.0394
The Effects of Search Interface on Consumer Preferences: Evidence from a Randomized Experiment
Jia Liu, Olivier Toubia
2026-10-21
DOI: 10.1287/mksc.2025.0261
The Motivational Paradox: How Aspirational-Goal Communications Influence Sales Performance and Information Acquisition
Doug J. Chung, Dongkyu Chang
2026-10-19
DOI: 10.1287/mksc.2024.1051
AI in Disguise—Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Ads
Yannick Exner, Jochen Hartmann, Ziqian Ding et al.
2026-10-19
DOI: 10.1287/mksc.2025.0547
Music Marketing with Generative AI
Benedikt Roder, Jochen Hartmann
2026-10-14
DOI: 10.1287/mksc.2025.0150
Can Facebook Ads Prevent Malaria? Two Field Experiments in India
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From Data to Decisions: Marketing Analytics, Mental Performance, and Firm Growth in an Emerging Market
Stephen J. Anderson, Pradeep K. Chintagunta, Rupali Kaul et al.
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DOI: 10.1287/mksc.2025.0292
The Identification of the Dynamic Discrete-Choice Model with Stockpiling
Xinyao Kong, Jean-Pierre Dubé, Vaness Alwan
2026-10-8
DOI: 10.1287/mksc.2024.1280
From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle
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Articles retrieved from Crossref.
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Printed: October 28, 2026 15:33