Journal Report

European Journal of Marketing

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Journal Information
Journal Title
European Journal of Marketing
Publisher
ISSN
1758-7123
E-ISSN
0309-0566
Database
ERIH PLUS
Domain
Social Sciences
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Co-branding as a strategic factor in achieving a sustainable brand image: managerial and theoretical implications from a literature review
Chia-Lin Lee, Reinhold Decker
2026-11-2 Pages 1-37
DOI: 10.1108/ejm-02-2024-0131
How followers build Instafame: an ego-network analysis of user-generated hashtags about influencers
Dilan Tharindu Rathnayake
2026-10-30 Pages 1-22
DOI: 10.1108/ejm-11-2022-0799
Talking or typing? How GenAI modality, product type, and multitasking shape recommendation response behaviour
Mai Nguyen, Mojtaba(Moji) Barari, Yunen Zhang
2026-10-27 Pages 1-43
DOI: 10.1108/ejm-06-2025-0493
Mobile coupon-clicks inside vs outside a mall: implications for location-based targeting
Xia Wang, Xiaoqing (Kristine) Xie, Hubert Pun et al.
2026-10-27 Pages 1-23
DOI: 10.1108/ejm-12-2024-1010
Investigating pro-environmental policy effectiveness from a consumer perspective
Hanh N. Pham, Luke Greenacre, Nina Louise Reynolds et al.
2026-10-27 Pages 1-34
DOI: 10.1108/ejm-05-2025-0383
Mindful consumption: how social media shapes fashion choices and brand pride
Suha Fouad Salem, Alshaimaa B. Alanadoly, Ayantunji Gbadamosi et al.
2026-10-27 Pages 1-34
DOI: 10.1108/ejm-11-2024-0970
Zero price or token price? The impact of bundle promotional format on promotional attractiveness and value discounting
Hsin-Hsien Liu, Hsuan-Yi Chou, Yun-An Yeh
2026-10-27 Pages 1-30
DOI: 10.1108/ejm-02-2023-0121
From surviving to thriving: the effect of death reflection on voluntary simplicity and flourishing
Bin Li, Jianxi Rui, Qin Zhu et al.
2026-10-21 Pages 1-31
DOI: 10.1108/ejm-03-2025-0215
Smiling in influencer marketing: how smiles shape authenticity and consumer engagement
Jason Weismueller, Richard L. Gruner, Paul Harrigan
2026-10-19 Pages 1-27
DOI: 10.1108/ejm-04-2025-0282
The impact of language formality on review helpfulness across online platforms
Peter J. Danaher, Laszlo Sajtos, Shohil Kishore
2026-10-19 Vol. 60 Issue 13 Pages 935-963
DOI: 10.1108/ejm-05-2025-0372
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Printed: October 31, 2026 05:48