Journal Report

European Journal of Marketing

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Journal Information
Journal Title
European Journal of Marketing
Publisher
ISSN
1758-7123
E-ISSN
0309-0566
Database
ERIH PLUS
Domain
Not available
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Talking or typing? How GenAI modality, product type, and multitasking shape recommendation response behaviour
Mai Nguyen, Mojtaba(Moji) Barari, Yunen Zhang
2026-10-27 Pages 1-43
DOI: 10.1108/ejm-06-2025-0493
Mobile coupon-clicks inside vs outside a mall: implications for location-based targeting
Xia Wang, Xiaoqing (Kristine) Xie, Hubert Pun et al.
2026-10-27 Pages 1-23
DOI: 10.1108/ejm-12-2024-1010
Investigating pro-environmental policy effectiveness from a consumer perspective
Hanh N. Pham, Luke Greenacre, Nina Louise Reynolds et al.
2026-10-27 Pages 1-34
DOI: 10.1108/ejm-05-2025-0383
Mindful consumption: how social media shapes fashion choices and brand pride
Suha Fouad Salem, Alshaimaa B. Alanadoly, Ayantunji Gbadamosi et al.
2026-10-27 Pages 1-34
DOI: 10.1108/ejm-11-2024-0970
Zero price or token price? The impact of bundle promotional format on promotional attractiveness and value discounting
Hsin-Hsien Liu, Hsuan-Yi Chou, Yun-An Yeh
2026-10-27 Pages 1-30
DOI: 10.1108/ejm-02-2023-0121
From surviving to thriving: the effect of death reflection on voluntary simplicity and flourishing
Bin Li, Jianxi Rui, Qin Zhu et al.
2026-10-21 Pages 1-31
DOI: 10.1108/ejm-03-2025-0215
Smiling in influencer marketing: how smiles shape authenticity and consumer engagement
Jason Weismueller, Richard L. Gruner, Paul Harrigan
2026-10-19 Pages 1-27
DOI: 10.1108/ejm-04-2025-0282
The impact of language formality on review helpfulness across online platforms
Peter J. Danaher, Laszlo Sajtos, Shohil Kishore
2026-10-19 Vol. 60 Issue 13 Pages 935-963
DOI: 10.1108/ejm-05-2025-0372
When emotions matter: the contextual effectiveness of emotional expressions in AI agents
Peng Liu, Xingwei Lu, Weizhen Zhou
2026-10-15 Pages 1-32
DOI: 10.1108/ejm-07-2025-0569
Mixed emotions enhance consumer acceptance of distant brand extensions: the role of dialectical thinking as a mediator
Liya Zhu, Jiangang Du, Yu Zhang et al.
2026-10-15 Pages 1-28
DOI: 10.1108/ejm-07-2025-0567
Articles retrieved from Crossref.
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Printed: October 28, 2026 19:18