Journal Report

Journal of Advertising Research

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Journal Information
Journal Title
Journal of Advertising Research
Publisher
ISSN
1740-1909
E-ISSN
0021-8499
Database
ERIH PLUS
Domain
Not available
Classification History
Year A+ A B C
2026 ✓
2025
2024
2023 ✓
2021/2022
2020
2019
2018 ✓
A journal may have more than one classification in the same year. All recorded classifications are displayed.
Recent Articles
Impacts on E-Commerce Revenue Before and During an Exogenous Shock: Site Entry Channels, Visitor Status, and Transaction Value
Danny Pimentel Claro, Valter Afonso Vieira, Federico de Gregorio et al.
2026-10-8 Pages 1-26
DOI: 10.1080/00218499.2026.2719856
How Abstract vs. Concrete Repair Appeals Work Differently for Slow and Fast Fashion Brands: Fix It, Don’t Toss It
Ágnes Buvár, Barbara Culiberg, Petar Gidaković et al.
2026-9-29 Pages 1-19
DOI: 10.1080/00218499.2026.2704263
Whisper Sounds Become Mindful Relaxation: A Computational Analysis of Consumer Responses to ASMR Advertising
Jia Heng Li, Ji Sun Maeng, Tae Hyun Baek
2026-9-25 Pages 1-16
DOI: 10.1080/00218499.2026.2700058
Massive Advertising Expenses Changes, Risk, and Implications for Stock Returns
Roi D. Taussig, Shalom Levy
2026-9-25 Pages 1-11
DOI: 10.1080/00218499.2026.2713784
The Conformity Effects of Personalized Advertising: When Consumers Seek Social Anonymity
Xin Liu, Xi Yang, Hailong Yang et al.
2026-9-25 Pages 1-21
DOI: 10.1080/00218499.2026.2725742
How Influencer Follower-Scale Popularity Erodes Luxury Brand Exclusivity: The Crowd Dilutes the Crown: How Micro-Influencers Reduce Social Crowding and Preserve Exclusivity
Hrithvik Bhardwaj, Dheeraj Sharma
2026-9-25 Pages 1-19
DOI: 10.1080/00218499.2026.2704952
How Information-Use Transparency Affects the Effectiveness of Location Targeting: When Privacy Disclosures Help and When They Backfire
Johanna Verenkotte, Martin Spann
2026-9-25 Pages 1-21
DOI: 10.1080/00218499.2026.2709216
Denser Advertising Design, Higher Food Calories: How Visual Density Affects Consumer Responses to Food Advertising
Youkai (Kyle) Xiao, Yunhui Huang, Xing-Yu (Marcos) Chu
2026-9-14 Pages 1-16
DOI: 10.1080/00218499.2026.2698029
How to Make Advertising on Social Media Memorable: Stand Out or Get Lost
Jarod Walter, Lara Stocchi, Ella Ward et al.
2026-9-10 Pages 1-26
DOI: 10.1080/00218499.2026.2670019
How Memes Reconfigure the Communicative Codes of Luxury Branding: Participatory Digital Culture and the Shift of Symbolic Authority
Julia Pueschel, Stéphane Borraz, Hannes Gurzki
2026-9-8 Pages 1-22
DOI: 10.1080/00218499.2026.2693330
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Printed: October 26, 2026 06:20